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Landing Page development for Avrora group

Avrora group, an organization conducting training programs for women, approached our agency with the task of creating a Landing Page to promote their trainings. The goal was to create a page that matched the style of the company’s previous projects and was adapted for mobile devices to effectively attract traffic from social networks.

Landing Page development for Avrora group

Avrora group, an organization conducting training programs for women, approached our agency with the task of creating a Landing Page to promote their trainings. The goal was to create a page that matched the style of the company’s previous projects and was adapted for mobile devices to effectively attract traffic from social networks.

+60%
Increase in registrations for trainings
+70%
Mobile traffic growth
+65%
Improving user satisfaction with the site

Details

Region:
International
Status:
Completed
Project Duration:
2 months

The project for the Avrora group was to develop a website that would be a central tool for attracting participants to educational programs dedicated to women’s self-development and personal life management. The site had to not only look beautiful, but also provide maximum information about the courses offered.

In the course of work, a deep analysis of the needs of the target audience was performed, which allowed to create a structure of the site, as user-friendly as possible. The main focus was on clear and understandable presentation of information about the courses, their benefits, as well as plans and costs of participation. To improve interaction with visitors, the functions of online enrollment for courses and consultations were integrated.

The design of the website was done in light and inviting colors, emphasizing the friendly and supportive atmosphere of the programs. Visual elements such as photos of participants and trainings contribute to a better perception of the services offered. Interactive elements, such as video testimonials from participants, have also been implemented, which additionally motivate new clients to enroll in the courses.

The site is also equipped with a content management system, which allows easy updating of information about courses and trainings, as well as blogging about self-development and personal growth. Special attention was paid to SEO optimization and social media integration to strengthen the online presence and increase the reach of the target audience.

Expert comment

Lead project designer
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"We developed the design while maintaining consistency with previous Avrora group projects. The use of light shades and soft colors was key in creating a friendly atmosphere on the page, which is especially important for the project's audience."

Work progress

Step 1

The project began with determining a page structure that would combine informational content and usability.

Step 2

Next, the texts were written and the design was created in accordance with the corporate identity.

Step 3

Special attention was paid to the mobile version of the site, given that the main traffic was expected from social networks.

Step 4

A feedback feature has also been integrated for the convenience of the users.

Result

The completed project resulted in a significant increase in registrations for trainings, thanks to the improved functionality and design of the Landing Page. Adaptation for mobile devices also played a key role in the growth of user activity.

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