Landing Page development for Avrora group
Landing Page development for Avrora group
Avrora group, an organization conducting training programs for women, approached our agency with the task of creating a Landing Page to promote their trainings. The goal was to create a page that matched the style of the company’s previous projects and was adapted for mobile devices to effectively attract traffic from social networks.
Details
The project for the Avrora group was to develop a website that would be a central tool for attracting participants to educational programs dedicated to women’s self-development and personal life management. The site had to not only look beautiful, but also provide maximum information about the courses offered.
In the course of work, a deep analysis of the needs of the target audience was performed, which allowed to create a structure of the site, as user-friendly as possible. The main focus was on clear and understandable presentation of information about the courses, their benefits, as well as plans and costs of participation. To improve interaction with visitors, the functions of online enrollment for courses and consultations were integrated.
The design of the website was done in light and inviting colors, emphasizing the friendly and supportive atmosphere of the programs. Visual elements such as photos of participants and trainings contribute to a better perception of the services offered. Interactive elements, such as video testimonials from participants, have also been implemented, which additionally motivate new clients to enroll in the courses.
The site is also equipped with a content management system, which allows easy updating of information about courses and trainings, as well as blogging about self-development and personal growth. Special attention was paid to SEO optimization and social media integration to strengthen the online presence and increase the reach of the target audience.
"We developed the design while maintaining consistency with previous Avrora group projects. The use of light shades and soft colors was key in creating a friendly atmosphere on the page, which is especially important for the project's audience."
Work progress
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Result
The completed project resulted in a significant increase in registrations for trainings, thanks to the improved functionality and design of the Landing Page. Adaptation for mobile devices also played a key role in the growth of user activity.
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