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Online store development for ProfiPool

ProfiPool, a company specializing in the design, installation and maintenance of swimming pools, approached us to create a modern online store with a minimalistic design that would reflect the corporate identity and support the company’s business direction.

Online store development for ProfiPool

ProfiPool, a company specializing in the design, installation and maintenance of swimming pools, approached us to create a modern online store with a minimalistic design that would reflect the corporate identity and support the company’s business direction.

+25%
Increase in website traffic after launch
+25%
Online sales growth in the first quarter after launch
+20%
Improving customer retention rates on the website

Details

Region:
Eastern Europe
Status:
Completed
Project Duration:
6 months

ProfiPool is a company with decades of experience in the design and comprehensive maintenance of swimming pools. The aim of the project was to increase the availability and visibility of the company’s services through the online store, thus improving sales and customer experience.

Expert comment

Lead project designer
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"To achieve the client's goals, we used blue and turquoise hues associated with the cleanliness and freshness of water, which is key for pools. Integrating photos with water imagery reinforces the customers' desire to purchase."

Work progress

Step 1

The project started with researching the client's requirements and analyzing the target audience.

Step 2

Developed a simple and concise website structure that is a Landing page.

Step 3

The designers have developed unique icons and information blocks that logically link the different sections of the site.

Results

The launch of the new online store significantly increased ProfiPool's visibility on the Internet, which contributed to increased sales and improved customer interaction. At the end of the project, the company noted an increase in overall customer satisfaction and improved financial performance.

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