A landing page works as follows: the user clicks on a link and is directed to a single-page website. At the top of the page, there is a key headline with a specific offer. If this offer interests the visitor, they will continue scrolling to learn more details. Each subsequent section of the page enhances their interest and addresses any doubts.
At the end of the page is a crucial element—either a call-to-action (CTA) button or a subscription form. To receive a special offer, the user provides their contact details, becoming a lead.
Typically, the form includes fields such as email address and name. This information is sufficient to expand the client base and achieve marketing goals. After completing the subscription form, the user receives a thank-you email at the provided address.
A landing page for business is necessary in the following situations:
Cost-Effective and Simple Products: If your product is straightforward, don’t complicate things for yourself or your clients. A single-page site with 7-10 sections is enough to present the product or service, describe the unique selling proposition and key benefits, and encourage action.
Premium Products: Such products require more time and convincing arguments for making a purchasing decision. In this case, a landing page plays a crucial role by providing information in a structured format. It systematically addresses 90% of the objections and concerns of the target audience.
Direct Communication: After reviewing brief information about the product and receiving answers to key questions, consumers are more willing to engage in direct communication with a manager. Statistics show that clients who come through landing pages are more loyal and trust the company more compared to those who visit the main website.
For over five years, we have specialized in website development. We know how to create effective landing pages for various niches and business scales. Our experts take into account all the necessary details for a high-quality and successful website:
Responsive design
Integration of feedback widgets
Fast loading and correct display on any device
Additional functionality setup: calculators, surveys, etc.
Persuasive content: offers, calls to action, texts, and illustrations that boost sales
Setting up and launching advertising channels to attract quality traffic
Analytics system integration
CRM integration
Usability
D4CRM is a digital agency that handles a wide range of marketing tasks. In addition to landing page development, we can assist with advertising and SEO, search engine ranking, sales funnel setup, chatbot creation, and marketing strategies.
Market Analysis and Target Audience Audit. The initial step of any project is a detailed marketing analysis. We research the niche, evaluate the level of competition, and study the product and its unique selling propositions. This data forms the basis for further actions.
Technical Assignment Creation. The project manager develops a technical specification for the specialists based on the marketing analysis results and client’s wishes.
Design Mockup Development. We create and approve a design mockup with the client. This mockup represents the visual appearance of the future site, including color schemes and graphic elements, but without content.
Content Addition. After the client approves the design mockup, the site is filled with content: photos, videos, and texts.
Functionality Testing. We check the operation of all functional elements of the site: widgets, forms, buttons, calculators, surveys, media file loading speed, overall site speed, and responsiveness.
Analytics Tool Integration. We set up Google Analytics to monitor user activity and assess the effectiveness of advertising campaigns.
Final Testing: We conduct a final check of all aspects of the site: design, functionality, and analytics systems.
Project Completion and Handover. The site is deployed on the domain and handed over to the client.
The cost of the service depends on several factors that affect the complexity of execution. For an accurate estimate of the workload, please fill out the brief and provide all necessary information.
Consultation
info@d4crm.com
info@d4crm.com
+ 38 (063) 020 39 35
+ 4 (857) 356 99 65
Bulgaria, Burgas, ap.complex “Perla” 7, fl.7, ap.15
Ukraine, Odessa, st. Gretska, 5