CRM marketing (Customer Relationship Management Marketing) is a personalized communication strategy aimed at managing customer relationships across various communication channels. Based on customer data collected with their consent, CRM marketing allows companies to engage with their audience more precisely and effectively.
Key CRM marketing tools include:
Email newsletters: One of the most popular communication tools that allows sending personalized offers, news, and promotions directly to customers’ inboxes.
SMS messages: A fast and efficient way to deliver information, especially useful for instant notifications about discounts or order updates.
Messengers: The ability to engage in real-time conversations with clients through popular platforms such as Telegram, Viber, and WhatsApp.
Social Media: Platforms like Facebook or Instagram provide opportunities for targeted advertising and audience engagement through content and direct messaging.
Chatbots and voice bots: Automate communication, providing quick responses to customer inquiries and support without human involvement.
Retargeting: It allows you to reach out to users who have already shown interest in specific products or services, re-engaging them with personalized offers.
The foundation of CRM marketing is a strategic approach to managing customer relationships, aimed at increasing profitability and optimizing marketing expenses. The marketing objectives include:
Increasing LTV (Lifetime Value): Maximizing revenue from each customer through personalized offers based on an analysis of their preferences.
Optimization of Advertising Expenses: Utilizing data to focus on the most effective advertising channels, allowing for reduced costs and increased ROI.
Increasing Brand Awareness: Referral programs and loyalty programs strengthen the brand’s position and expand its market presence.
CRM marketing is an essential tool for companies looking to maximize their sales and improve customer interaction. Even in the early stages of a business, when the number of customers is only in the dozens, automating communication through calls, emails, and SMS becomes a necessity. In medium and large companies, where the customer base consists of hundreds or even thousands of contacts, CRM systems become indispensable for maintaining and developing relationships.
The greatest benefits from implementing CRM marketing are realized in the following industries:
Retail trade includes both stores and supermarket chains, as well as online shops, where it is necessary to manage extensive customer databases and monitor purchase history.
Telecommunications — communication operators and internet service providers that prioritize maintaining constant contact with users and responding promptly to their requests.
Tourism and hospitality — ranging from travel agencies to hotels and inns — where personalized service is the key to customer retention.
Education — both offline and online courses, educational institutions of all levels, where CRM helps track student progress and interaction.
Healthcare — medical centers and laboratories using CRM to manage appointment scheduling and ensure continuous communication with patients.
Insurance and financing — banks and insurance companies, where it is important to maintain a high level of customer trust and precisely tailored marketing campaigns.
D4CRM offers effective solutions for implementing CRM marketing that will help you maximize customer engagement and increase sales. Our approach is based on customizing the CRM system to meet the unique needs of each business. We provide the following services:
Business Needs Analysis – our specialists will conduct a thorough analysis of your current customer relationship management system and identify key areas for improvement.
Setting up the CRM system – we customize the functionality of the CRM system, including the automation of marketing campaigns, management of customer databases, and integration with other services, allowing us to create the most efficient workspace possible.
Employee Training – Our training programs will help your team effectively utilize all the features of the CRM system, ensuring better customer service and increased sales.
Technical support and maintenance – we guarantee 24/7 support and prompt resolution of any technical issues to ensure your business runs smoothly.
By choosing D4CRM, you get more than just a marketing CRM; you gain a powerful tool for managing customer relationships. Our software is specifically designed to deepen your understanding of customer needs and enhance their loyalty through advanced data analytics technology. With D4CRM, you’re always one step ahead of the competition: your marketing becomes targeted and effective, while your customer interactions are as personalized as possible.
Integration of online store site with CRM-system Bitrix24 for order management and automation of the process of sending goods via Novaya Pochta.
Implementation of a system of automatic control of overdue payments for Emea trading wholesale company, using Bitrix24 integration with 1C to improve efficiency of work with client base and increase control over accounts receivable.
The goal of the project is to track the conversion rate of promotions and uniquely identify the customer for each promotion in order to measure the effectiveness of promotions. Conversion is the ratio of users who received a promotional offer to those who made a purchase.
We were approached by the owner of an online store who needed help in automating business processes, namely setting up and activating the ability to send birthday greetings to the store’s customers. An NDA was signed with the company, so we will omit its name.
Client: a network of psychological diagnostics and cognitive rehabilitation clinics. The center deals with diagnostics and correction of mental and neuropsychological disorders in children and restoration of cognitive functions. Patients are admitted in two clinics and also online. The company has 15 employees (psychologists, administrators).
Vityaz-KB, a large security company engaged in remote control and fire protection, approached us with the task of structuring and automating the interaction of various departments of the company. The company has been on the market for more than 5 years, has an extensive network of branches and interacts with contracted rapid response services. The company has more than 20 employees in the administrative center, which includes several departments.
D4 CRM company is constantly testing Bitrix24 features on itself and uses this CRM for sales and marketing automation. In this case study we will tell you how Bitrix24 helps to work with the contacts of the audience who sign up for our webinars.
Our client, SolarBuild360, builds and maintains solar power plants across Ukraine. The company was founded in 2018 and has gained a good reputation over the years. The number of installation requests is constantly growing, and to enable the sales department to process them more efficiently, the company’s management decided to integrate Bitrix24.
We were approached by the owner of a furniture business with showrooms in several cities in Ukraine. Because of the need to clarify many details about goods and delivery with clients, the organization of joint work between warehouses and stores was inefficient. Based on the peculiarities of the client’s work, we began to automate the process: from order acceptance to the delivery stage.
Increase sales and improve customer relationships by implementing CRM marketing. Fill out the form below to receive an exclusive offer or consult with our specialist. Discover how our unique CRM marketing strategy can transform your business.
Our managers will contact you shortly! They will explain all the advantages of our approach to CRM and answer all your questions. We will help you choose the most suitable option for implementing a customer relationship management system for your business.
info@d4crm.com
info@d4crm.com
+ 38 (063) 020 39 35
+ 4 (857) 356 99 65
Bulgaria, Burgas, ap.complex “Perla” 7, fl.7, ap.15
Ukraine, Odessa, 5 Greek Street
