Optimization and expansion of online presence for “OR BTI”
Optimization and expansion of online presence for “OR BTI”
OR BTI, which has been providing comprehensive real estate services in Odessa and the region since 2007, sought to improve its online presence in order to increase the number of incoming applications and minimize customer acquisition costs.
Details
“OR BTI” is a company engaged in technical inventory of real estate. The project task was to modernize and expand the company’s existing web resource to increase its functionality and improve interaction with clients. The main goal of the website redesign was to increase the number of applications and increase the company’s visibility in search engines, which should ultimately contribute to business growth.
To achieve these goals, the development team focused on several key aspects. First, the user interface was improved, making it more intuitive and user-friendly for site visitors. Secondly, the site structure was optimized for better indexing by search engines. New features were also added, such as online forms for quick application submission and an integrated chat system for instant communication with clients.
In addition, the project focused on the content of the site. Educational and informational materials about the technical inventory processes were developed and added, helping to build trust and increase customer loyalty. The implementation of the new design and functionality of the website not only improved the visual perception of the resource, but also significantly increased its effectiveness in terms of attracting and servicing clients.
"We conducted an in-depth market analysis and assembled a semantic core, which allowed us to create SEO-optimized texts and landing pages that best fit the queries of potential clients. Contextual advertising and SEO became the two main areas that brought significant results."
Work progress
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Result
OR BTI's new website has significantly improved the company's online visibility, increased inbound applications and reduced customer acquisition costs through more targeted and effective advertising campaigns.
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