Redesign of Unilight online store of lighting equipment
Redesign of Unilight online store of lighting equipment
A project to improve the user experience and appearance of the online store Unilight, which specializes in the sale of lighting equipment in Ukraine.
Details
Unilight’s website redesign project was aimed at creating a more attractive and functional web space that would increase sales and improve overall customer interaction. The company, known for its variety of lighting products, from office fixtures to street lamps, needed a website that would effectively showcase the entire range and provide detailed information about each product.
The project focused on improving the user interface. A new navigation structure was developed to make it easier to find the products you need through intuitive categories and filters. The website design was updated to create a more modern and aesthetically pleasing look that is in line with the Unilight brand.
Improvements for mobile users were also implemented, including an adaptive design that ensures a comfortable interaction with the site on any device. The content management system was optimized to make it easier to add and update products, allowing the company to respond quickly to market changes and customer needs.
The final stage of the project was the implementation of advanced analytics features, allowing Unilight to monitor the website’s performance in real time and take action to further improve the user experience and therefore increase sales.
"The redesign of the interface and navigation of Unilight's website has significantly improved customer interaction, which has translated into increased sales and positive user feedback."
Work progress
Step 1
Step 2
Step 3
Result
The launch of the updated Unilight online store resulted in a significant increase in sales efficiency. The simplified interface and improved functionality of the site allowed customers to find the right products and make purchases faster, which contributed to an increase in total sales and improved the company's reputation in the market.
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