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Corporate website development for Simplex Group – manufacturer of cooling equipment for mining

A project to create a corporate website for the Ukrainian company Simplex Group, specializing in the production and sale of cooling devices for mining operations.

Corporate website development for Simplex Group – manufacturer of cooling equipment for mining

A project to create a corporate website for the Ukrainian company Simplex Group, specializing in the production and sale of cooling devices for mining operations.

+40%
Increased overall traffic to the site due to SEO optimization and improved site structure.
+25%
Increase conversions through optimized lead forms and clear product presentation.
+50%
Increased time on site after adding video content and detailed product descriptions.

Details

Region:
Ukraine, with export potential to the EU and CIS
Status:
Completed
Project Duration:
4 months

The project for Simplex Group is aimed at creating a corporate website, which will become the main tool in informing about the company’s products and services for cooling of mining equipment. The site is designed to not only describe each product – immersion baths and coolants – in detail, but also to emphasize the company’s innovative approach in solving cooling problems for the mining industry.

The web resource is divided into several key sections: the main page with general information about the company, the catalog page with a detailed description of each product, including technical specifications and advantages, a section of news and developments, as well as a contact page with a feedback form for the convenience of customers. Special attention was paid to the user interface and navigation of the site so that visitors could easily find the necessary information and quickly contact the company representatives.

The design of the site is made in accordance with the corporate style of Simplex Group, using corporate colors and logos, which helps to strengthen the brand and increase recognition in the market. The integration of modern technologies, such as reactive elements and multimedia, improves interaction with the site and enriches the user experience.

Expert comment

Project web designer
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"Creating a website for Simplex Group was a challenge, as it was necessary to combine technical information with an accessible product presentation. Our team focused on a clear structure and easy navigation, so that every visitor can easily find the information they need."

Work progress

Step 1

The project began with an in-depth analysis of the needs of the target audience and existing competitive offerings.

Step 2

The development included design, layout, programming and testing of the site, as well as integration of all necessary functional elements such as product catalog, lead forms and order processing modules.

Result

The launch of the website was a significant step for Simplex Group to expand their market presence. The site has received positive feedback for usability, informative and technically feasible. Equipment sales have increased significantly due to improved product presentation and streamlining of the purchasing process.

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