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Automation of work with clients for a network of clinics

Client: a network of psychological diagnostics and cognitive rehabilitation clinics. The center deals with diagnostics and correction of mental and neuropsychological disorders in children and restoration of cognitive functions. Patients are admitted in two clinics and also online. The company has 15 employees (psychologists, administrators).

Automation of work with clients for a network of clinics

Client: a network of psychological diagnostics and cognitive rehabilitation clinics. The center deals with diagnostics and correction of mental and neuropsychological disorders in children and restoration of cognitive functions. Patients are admitted in two clinics and also online. The company has 15 employees (psychologists, administrators).

-50%
Reduction of time for processing requests
+40%
Improved accuracy and speed of appointment recording
-60%
Reduction of routine tasks for administrators

Details

Region:
Ukraine
Status:
Completed
Project Duration:
3 months

The project is aimed at improving the efficiency of receptionists in a company providing appointment booking services. The main goals include automating the process of notifying clients about upcoming appointments and schedule changes, integrating all communication channels (including website, messengers, social networks and Google Calendar) to simplify the booking process, and creating a system to monitor the employment of specialists. This will allow administrators to focus on more important aspects of their work, improving the overall quality of customer service and increasing staff satisfaction by reducing routine workload.

Expert comment

Lead project integrator
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"Integrating and automating processes in Bitrix24 has allowed us to significantly reduce the workload on administrators, improve specialist employment management and improve customer service."

Work progress

Step 1

Connecting communication channels: Facebook: The Center's page is connected. Messages from clients are sent to the open line chat and a Lead is created. All correspondence with the client is stored in the client's card. Instagram: Based on a comment from a new client, an open line chat and a Lead are created. All correspondence with the client is stored in the client's card. Viber and Telegram: Chatbots are created that transfer the client to the open line chat, and further communication takes place inside Bitrix24 portal. All correspondence is stored in the client's card. Automatic responses: Automated welcome and goodbye messages, after-hours messages and assigned employees to respond to customer queries are set up. Widget on the site: The widget gives the customer the opportunity to write a request using a convenient messenger. All messages go into open line chats and are stored in the customer card. Stage Summary: All possible messengers and communication points are consolidated into one system, and easily tracked, as any source takes the user to an open line with a manager. All data is automatically stored in the customer's personal card.

Step 2

Resource Booking Customization: Resource Booking: Visualizes occupancy by office, specialist, and time. Red marks indicate when an office or specialist is busy and allow the administrator to select another available time or office. Stage Outcome: Solved the problem with the lengthy process of checking occupancy of specialists, offices or online conference rooms.

Step 3

Automatic messaging: Messages to clients with an invitation to an open line chat or with information about the time and place of an appointment, as well as appointment reminders. CRM forms: Personalized CRM forms are created, which fill in the existing information from the client's card, and the client only has to fill in the missing data. All information from the CRM forms goes into the client's card on the Bitrix24 portal. Stage result: Reduced work of managers at the stage of preparing and sending forms for filling out, as well as messages about confirmation of acceptance.

Step 4

Automatic sending of messages: Messages of different content are sent depending on the client's age, direction of the transaction (diagnostics, consultation), location of the consultation (branch, online conference) to the communication channel selected by the client. Stage result: The task of sending reminders and appointment conditions is automated.

Result

Setting up open line chats: Solves the problem of having to work on different sites. All communication with the client is stored in the client card. Setting up resource booking: Solves the problem of overlapping schedules of offices and specialists. CRM forms: Gives an opportunity to collect necessary information from clients and record it in the client's card on Bitrix24 portal. Automatic sending of messages: Frees clinic administrators from routine work and helps to organize timely notification of clients about appointments.

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