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Automated sales funnel for advertising agency

D4 CRM company is constantly testing Bitrix24 features on itself and uses this CRM for sales and marketing automation. In this case study we will tell you how Bitrix24 helps to work with the contacts of the audience who sign up for our webinars.

Automated sales funnel for advertising agency

D4 CRM company is constantly testing Bitrix24 features on itself and uses this CRM for sales and marketing automation. In this case study we will tell you how Bitrix24 helps to work with the contacts of the audience who sign up for our webinars.

+30%
Increase in the number of webinar registrations
-70%
Reduced time to send emails
+40%
Increasing the efficiency of work with contacts

Details

Region:
Online
Status:
Completed
Project Duration:
1 month

The aim of the project is to create an automated system in Bitrix24 to manage contacts of the audience registering for webinars on YouTube advertising. The project includes setting up processes for automatic registration of participants, their segmentation, webinar preparation and delivery, as well as subsequent collection and analysis of data on participant behavior and engagement to optimize marketing strategies and increase the effectiveness of future events.

Expert comment

Lead project integrator
quote-icon

"Bitrix24 allows us to effectively automate our marketing processes, which saves us significant time and improves engagement with our audience."

Work progress

Step 1

Setting up and collecting analytics: Creating a new landing page in the "Sites" section of Bitrix24. Setting up a new "source" to track where leads came from and adding them to a separate segment. Creating a new CRM form to collect contacts and adding it to the landing page, connecting it to the created source.

Step 2

Sending emails using robots: Setting up triggers and robots to automate sending emails to webinar attendees. Automatically send the first email with general information about the webinar and a link to the broadcast after completing the registration form. Scheduling a mailing with a reminder about the event through the "Marketing - Mailings" section.

Result

Increased webinar registrations: With automation and personalized mailings, registrations increased by 30%. Reduced time to send emails: Time spent sending emails was reduced by 70% through automation. Increased contact efficiency: Contact efficiency increased by 40% due to centralized data storage and automation of interactions.

Key results

+30%
Increase in the number of webinar registrations
-70%
Reduced time to send emails
+40%
Increasing the efficiency of work with contacts

Bitrix24 is great for automating marketing activities, saving time on routine tasks and improving customer interaction. All customer data is stored and tracked in one system, making processes more efficient and transparent.

Do you have any questions?

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