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Integration of Leeloo.ai with Bitrix24. Automatic collection of leads from the sales funnel

We were approached by a client involved in interior design training. The main source of lead generation for the client was a YouTube channel that often hosts webinars and free courses. The Leeloo.ai platform is used to automate the customer journey through the sales funnel. There was a need to link this channel with Bitrix24 CRM system to automatically collect and store contacts of all warm leads.

Integration of Leeloo.ai with Bitrix24. Automatic collection of leads from the sales funnel

We were approached by a client involved in interior design training. The main source of lead generation for the client was a YouTube channel that often hosts webinars and free courses. The Leeloo.ai platform is used to automate the customer journey through the sales funnel. There was a need to link this channel with Bitrix24 CRM system to automatically collect and store contacts of all warm leads.

+40%
Increase in the number of automated leads
-60%
Reduction of lead processing time
+30%
Increasing conversion from leads to customers

Details

Region:
Online
Status:
Completed
Project Duration:
2 months

The project includes integration of Leeloo.ai platform and Bitrix24 CRM system to automate the processing of leads originating from marketing activities, especially webinars. The goal of the project is to create a seamless business process that will improve the collection and processing of lead data, as well as speed up communication and increase sales efficiency.

  1. Platform Integration: Set up two-way integration between Leeloo.ai and Bitrix24 to automatically transfer lead data to the CRM system.
  2. Business process automation: Development of a business process for automatic processing and qualification of leads coming from Leeloo.ai.
  3. Generating and sending links: Creation of a system that automatically generates and sends links to access webinars to participants.
  4. Alert system: Implementing an alert mechanism that notifies the manager when action is needed or next steps in the process of interacting with potential customers.

These measures are aimed at maximizing the simplification of sales managers’ work and increasing their productivity by automating routine operations.

Expert comment

Lead project integrator
quote-icon

"Integrating Leeloo.ai with Bitrix24 allowed us to automate the lead collection process and greatly simplify the work of managers, resulting in higher conversion rates and shorter lead processing times."

Work progress

Step 1

Integration of Leeloo.ai with Bitrix24: We set up a CRM system to automatically collect data on new subscribers from Leeloo sales tunnel and create a new lead in Bitrix24.

Step 2

Handling duplicate leads: Have set up a system that prevents duplicate leads from being created if the same person goes through the funnel repeatedly.

Step 3

Generating and sending links: After the webinar, the customer receives a link in messenger via the Leeloo.ai sales tunnel, which reminds them of the next webinars. Upon completion of a free course, the platform automatically offers an entry to a paid course.

Step 4

Payment processing: We developed a scheme that allows us to pick up the payment details and enter them into Bitrix24. After payment, Bitrix24 sends a message to managers to contact the client and enroll him or her in a paid course.

Result

Increase in automated leads: The number of leads automatically collected through webinars and courses increased by 40%. Reduced lead processing time: Time spent on lead processing decreased by 60%. Increased conversion from leads to customers: Conversion of leads to paying customers increased by 30%.

Key results

+40%
Increase in the number of automated leads
-60%
Reduction of lead processing time
+30%
Increasing conversion from leads to customers

Integration of Leeloo.ai with Bitrix24 for automatic collection of leads from the sales funnel allowed to significantly simplify and speed up the work of managers, increase the conversion rate of leads and improve the management of the lead generation process. This led to increased efficiency and an increase in the number of paying customers.

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