Development of minimalistic website design for “Express China” transportation company
Development of minimalistic website design for “Express China” transportation company
A project to create a lending site for the transportation company “Express China”, including the development of a logo and a business card site, focused on usability and ease of use, meeting modern design requirements.
Details
The project for Express China, a company specializing in logistics and transportation services between China and the rest of the world, included the creation of a functional and aesthetically pleasing online resource. The site was conceived as a key tool to strengthen business ties and attract new customers by providing a convenient and quick presentation of the company’s services.
The initial stage of the project included an in-depth analysis of the target audience and their needs in order to understand exactly what functional and design solutions would be most effective. The developed concept of the site provided for the simplest possible navigation with clear categories of services, from container transportation to complex logistics solutions.
The main focus was on creating an intuitive user interface that allows customers to easily find the necessary information and make requests for cargo transportation. The website design was done in the company’s corporate colors and also included interactive elements such as route maps, cost calculator and feedback forms.
In addition, the site was optimized to work on various devices, including mobile, allowing customers to access the resource at any time and from anywhere in the world. The inclusion of a blog with useful information about the transport industry and tips on logistics optimization added value to the site, strengthening its position in search engines and attracting the target audience.
"The website development for Express China was aimed at maximizing functionality while minimizing the user experience. We focused on making the information accessible and understandable, which allowed us to increase the efficiency of communications with customers."
Work progress
Step 1
Step 2
Step 3
Result
As a result of the work, the company has created a website that not only reflects the style and specialization of Express China, but also greatly simplifies the process of interaction with customers due to its well thought-out structure and ease of use. The implemented solutions allowed to significantly increase the website conversion rate and the number of calls to the company.
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